Content moderation through co-regulation

In News 

Union Minister of State for Electronics and Information Technology said the latest amendment of IT rules will put more definite due diligence obligations on social media companies to make efforts that no unlawful content or misinformation is posted on their platforms.

About Social media 

• Social media are websites and programmes that help people talk to each other, get involved, share information, and work together.
•  People use social media to stay in touch with their friends, family, and neighbours.
• Management of Content  :Social media platforms regularly manage user content on their website. 

• They remove, prioritise or suspend user accounts that violate the terms and conditions of their platforms. 

• Safeguards for users  : When a user’s post is taken down or their account is suspended, they can challenge such a decision.

•  Similarly, when users see harmful/ illegal content online, they can flag the issue with the platform. 
• Some platforms have complaint redressal mechanisms for addressing user grievances. 
  • For instance, Facebook set up the Oversight Board, an independent body, which scrutinises its ‘content moderation’ practices.

Challenges Linked to Present Scenario

• In today’s online environment, the existing government control on online speech is unsustainable. 
• Social media now has millions of users. Platforms have democratised public participation, and shape public discourse. As such, large platforms have a substantial bearing on core democratic freedoms. 
  • Further, with the increasing reach of the Internet, its potential harms have also increased. 
  • There is more illegal and harmful content online today.
•  Disinformation campaigns on social media during COVID-19 and hate speech against the Rohingya in Myanmar are recent examples. 
• Social media content moderation tools are not limited to the removal or suspension of posts. Platforms often use tools for de-prioritisation of content to reduce the visibility of such content. 
  • Users are unaware of and unable to challenge such actions as they take place through platform algorithms that are often confidential. 

Laws and Legislations 

• It was voluntary for platforms to establish a grievance redressal mechanism through their terms of service until the government introduced the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. 
  • These mandate platforms to establish a grievance redressal mechanism to resolve user complaints within fixed timelines. 

• Recently, the government amended these Rules and established Grievance Appellate Committees (GACs).
  •  Comprising government appointees, GACs will now sit in appeals over the platforms’ grievance redressal decisions. 
  • This signifies the government’s tightening control of online speech, much like Section 69A of the IT Act.
    •  The IT Act was passed in 2000 and Section 69A was introduced in 2008 when social media barely existed.

Suggestions

• An intermediary law must devolve crucial social media content moderation decisions at the platform level. 
• Platforms must have the responsibility to regulate content under broad government guidelines. Instituting such a co-regulatory framework will serve three functions. 
  • Platforms will retain reasonable autonomy over their terms of service. Co-regulation will give them the flexibility to define the evolving standards of harmful content, thereby obviating the need for strict government mandates. 
    • This will promote free speech online because government oversight incentivises platforms to engage in private censorship. 
  • Co-regulation aligns government and platform interests. Online platforms themselves seek to promote platform speech and security so that their users have a free and safe experience.
    •  For instance, during the pandemic, platforms took varied measures to tackle disinformation. Incentivising platforms to act as Good Samaritans will build healthy online environments.
  • Instituting co-regulatory mechanisms allows the state to outsource content regulation to platforms, which are better equipped to tackle modern content moderation challenges.

Conclusion and Way Ahead 

• The modality of a co-regulatory model for content moderation must be mulled over. 
• It is important that co-regulation, while maintaining platform autonomy, also makes platforms accountable for their content moderation decisions. 
• Platforms as content moderators have substantial control over the free speech rights of users. 
• Whenever platforms remove content, or redress user grievance, their decisions must follow due process and be proportionate. 
  • They must adopt processes such as notice, hearing and reasoned orders while addressing user grievances.
• Platform accountability can be increased through algorithmic transparency.

• With increased stakes in free speech and with increasing online risks, a modern intermediary law must re-imagine the role of governments.
• A Digital India Act is expected to be the successor law to the IT Act. 
  • This is a perfect opportunity for the government to adopt a co-regulatory model of speech regulation of online speech.