One Nation-One Fertilizer (ONOF)

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Recently, the ministry of chemicals and fertilizer has issued directions to all companies to use the new brand name, Bharat, and logo of the subsidy scheme on the bags. 

About 

• The concept of One Nation-One Fertilizer (ONOF) will be implemented from October 2,2022. 
• As part of the initiative, crop nutrients — urea, di-ammonium phosphate (DAP) or muriate of potash (MOP) will be sold under a single brand name, ‘Bharat’ irrespective of the manufacturing companies.
  • All fertilizer bags, whether containing urea or di-ammonium phosphate (DAP) or muriate of potash (MOP) or NPK will sport the brand name ‘Bharat Urea’, ‘Bharat DAP’, ‘Bharat MOP’ and ‘Bharat NPK’ irrespective of the company that manufacturers (private or public)
• The concept is brought under the Centre’s fertilizer subsidy scheme, Pradhanmantri Bhartiya Janurvarak Pariyojana (PM-BJP)
• New brand name and logo with subsidy title, Pradhanmantri Bhartiya Janurvarak Pariyojana, will occupy:
  • Two-thirds of the printable area on the bag and 
  • One-third will be used for putting details of the fertilizer companies and its symbol with other information as per the rules.
• Benefits: 
  • A single brand name will help in the reduction of freight charges due to stopping of crisscross movement of fertilizers, 
  • Reducing the transit time, and 
  • Ensuring the availability of fertilizers throughout the year irrespective of brand preferences. 
  • It will also stop the diversion of urea for industrial purposes.
• The Government gives a huge subsidy on these products which is more than maximum retail price, therefore, subsidy schemes will also be mentioned on the bag.

Source: IE