In News
- The Food Safety and Standards Authority of India (FSSAI) has announced that it will soon start a star rating for packaged food.
- Public health experts gathered at the ‘National Conclave on Sustainable Food Systems’ organised by the Centre for Science and Environment (CSE) in Rajasthan.
About star ratings
- The rating will be the first such in India, a country burdened with lifestyle diseases.
- Aim: It is aimed at guiding consumers to opt for healthy food.
- Meaning: Health star rating is a labelling system that grades packaged foods on the scale of one to five stars.
- The star rating will be determined by the amount of fats, sugar, and salt in the food item.
- Front-of-pack labelling on packaged foods was first recommended by the FSSAI-led committee formed in 2013.
Importance of the labelling system
- Obesity and non-communicable diseases: If the government is serious about the epidemic of obesity and non-communicable diseases, the consumer needs to be cautioned about junk foods through ‘warning’ labels.
- Study conducted by IIM Ahmedabad: The display of star ratings was recommended by a study conducted by IIM Ahmedabad to make it easier for customers to understand.
- Educate consumers: FSSAI began looking for ways to educate consumers about the nutrition profile of the food they are consuming.
- The system will be similar to the one that is being used by the Bureau of Energy Efficiency for assessing the energy efficiency in electrical devices.
Challenges
- Misleading: Health star ratings are designed by the powerful food industry to mislead the consumer.
- Glorifying junk foods: The Food Safety and Standards Authority of India (FSSAI) will give licence to glorify junk foods, which is the opposite of what should be done.
- Least effective method: FSSAI is getting ready to adopt a labelling system which is considered least effective and rejected across the world.
- Health star ratings are depicted based on an algorithm at the back-end: which is not known to consumers and it is only adopted voluntarily in few countries such as Australia and New Zealand and only some food products carry it.
- It has been rejected in several other countries as it can mislead the consumer and be easily manipulated by the industry.
- Faulty calculation: It will mislead the consumer because of its design, algorithm and inclusion of positive nutrients in the calculation.
Way forward/ Suggestions
- The government should issue a ‘warning’ label on packaged junk foods instead of health star ratings as they are misleading and doing more harm to customers than good.
- Following WHO limits: FSSAI came up with a draft regulation in 2018, which had strict threshold limits to know unhealthy levels based on those developed by the WHO for countries like India in the South-East Asia Region.
- The proven best practice in front-of-pack labelling is nutrient specific ‘warning’ labels.
- They have been simple and effective in discouraging junk food consumption.
- Several Latin American countries, Canada and Israel have already adopted warning labels.
- Many other countries are considering them.
- Among them, the best known are symbol-based warning labels such as that of Israel.
Source: ET
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